IMAGERY
Praxis combines a curated set of black abstract visuals with high-quality asset photography. Abstract imagery should be used minimally and subtly to add depth, while photography and CGI should be authentic, professionally produced and architecturally composed, with people included where appropriate to add context.
BRAND ABSTRACT IMAGERY
Praxis has a curated set of black abstract images that form part of the visual identity. These images may be used selectively as subtle background elements in certain documents and applications, providing depth and atmosphere without distracting from content.
IMAGE BANK
Photography should be professionally captured or produced using high-quality CGI. Imagery should be considered and authentic, avoiding generic stock, and where appropriate include people to add life and context, supported by strong architectural composition. Below is a curated set of asset images for use.
