PRAXIS CORPORATE FONT
DM Sans is used in three core weights across the Praxis brand: SemiBold, Medium and Regular. These weights provide sufficient flexibility to establish clear hierarchy while maintaining a consistent and disciplined typographic style.
Minimal
Modern
Confident
CORPORATE FONT
DM Sans – Semi Bold
DM Sans – Medium
DM Sans – Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789%&←↑→[]+
SYSTEM FONT
DM Sans is the primary corporate typeface for all Praxis brand and marketing communications. Aptos is designated as the supporting system font and should be used for everyday operational applications such as email, internal documents and Microsoft Office–based materials.
Aptos – Bold
Aptos – Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789%&←↑→[]+
Colour
The Praxis colour palette is intentionally restrained and minimal. Led by Praxis Black and supported by neutral and secondary tones, the palette reinforces clarity, confidence and consistency across all applications.
PRIMARY COLOUR
SECONDARY COLOUR
PRAXIS ICON SET
Icons play a supporting role within the Praxis visual system and should be used with restraint and consistency to aid clarity and navigation.
GLYPHS
Praxis uses the right-arrow glyph from DM Sans as a primary navigational and emphasis device, reinforcing progression and direction.
0123456789%&←↑→[]+
Example 01
Example 02
ICONS
For wider iconography, the Streamline Sharp Line icon set is used, selected for its clean, minimal style and alignment with the Praxis brand. Icons should remain secondary to typography and content, supporting communication without dominating layouts. Please download the curated icon pack, for anything bespoke please visit the Streamline website and contact admin to request.
Animations
Consistent motion and animation of the Praxis logo is essential in building recognition, clarity and brand presence across digital platforms.
Logo animation
This is the primary Praxis logo animation, available in both black and white logo versions for use across presentations, social media, video and digital applications. After Effects files available upon request.
Load in development animation
The load in animation introduces video content through the Praxis logo. Designed to create a consistent and recognisable motion style, it should be used across Praxis video and asset marketing content where appropriate. After Effects files available upon request.