The Praxis logo should always be used as supplied and must not be altered, redrawn or modified in any way. To ensure the Praxis identity is reproduced clearly and consistently across all applications, the correct logo file format should always be used.

SVG files should be used for digital applications including PowerPoint presentations, Word documents, websites and on-screen content, as they remain crisp and clear at any size. PNG files can be used where a transparent background is required, such internal documents or quick-use applications. PDF files are vector-based and are best suited for professional printing, sharing with external suppliers, or situations where high-quality scalable artwork is required.

The white Praxis logo should only be used on Praxis Black or sufficiently dark imagery to ensure clarity, legibility and strong contrast. Where appropriate, the Praxis agent block logo may be used alongside appointed commercial agents to provide a consistent and recognisable brand presence across marketing materials.

The icon may be used independently only when supported by the primary logo. The icon should be positioned in the top right corner where possible.